My approach is born out of a love of the lighting of the Hollywood movies of the 1930’s and 40’s, combined with a love of the humanist photographers of the 50’s and 60’s such as Bert Hardy, Robert Doisneau, Brassai, Cappa and Riboud.
I love the Art of Cinematography and how light and composition can convey mood and emotion in a scene before a single word has been spoken, which works well in still imagery to be able to create mood and desire for a product or garment.
Art Direction or the idea is at the heart of everything that I do, which then informs the photography and video production that creates the imagery that drives sales.
I am particularly fascinated with the cult of Celebrity and how pairing the right brand with with the right celebrity can see a brands sales sky rocket and equally how getting that pairing wrong, pairing a famous person with a brand just because he or she is famous can also see the opposite happen…
Musicians, models, actors and their agents or mangers that I have worked with over the years that I am connected with includes working with artists such as Sir Paul McCartney, Pete Townshend, Jerry Hall, Natalie Imbruglia, Will Young, Rashida Jones, Poppy Delevingne, Alfie Boe, Lulu, Richard E Grant, Dave Stewart, Jack Fox, Dame Joan Collins and the quite extraordinary Emelie Sande.
ding me to
On set with the charming Academy Award Nominee Richard E.Grant at the Savoy Hotel, London..